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Strategic Communications Planning & Development

​Strategic communication planning and development involve a comprehensive and systematic approach to creating and delivering messages that align with an organization's goals and resonate with its target audience.

Strategic communication planning involves: ​

  • Situational Analysis

  • Setting Objectives

  • Identifying Target Audiences

  • Message Development

  • Choosing Appropriate Communication Channels

  • Developing Tactics and Action Plans

  • Implementation

  • Monitoring and Evaluation

  • Feedback and Adjustment

  • Documentation and Reporting

  • Crisis Communication Planning

Strategic communication planning and development are essential for effectively reaching and engaging an organization’s target audience. By following a structured process, organizations can ensure their messages are clear, consistent, and aligned with their overall goals, leading to more successful communication outcomes.

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